Challenges
Great products alone don't guarantee retail success. Without a data-driven optimized store layout, retailers often face hidden revenue losses and operational inefficiencies:
Fail to identify popular and less-visited zones,
making it difficult to strategically design an efficient store layout.
making it difficult to strategically design an efficient store layout.
Suboptimal product placement caused by limited visibility into product performance across different display locations.
Inefficient staff allocation and scheduling due to
a lack of reliable foot traffic data across different
in-store zones.
a lack of reliable foot traffic data across different
in-store zones.
Disrupted customer flow resulting from confusing store pathways, degrading the shopping experience, and ultimately lowering conversion rates.
Lack of shopper profiles leads to poorly designed aisles that fail to engage the
target audience.
target audience.
