Challenges
Managing complex retail environments is challenging. Without objective data benchmarks, decision-makers often face these strategic blind spots:
Blind to actual store conversion rates by relying solely on sales data instead of total visitor volume.
Unable to identify specific barriers that stop visitors from making a purchase.
Failing to translate high traffic generated by marketing campaigns into proportional revenue growth.
Inefficient resource allocation resulting in service bottlenecks during traffic peaks and wasted labor during quiet periods.
Lack of objective benchmarks to explain why stores with similar footfall levels yield vastly different sales results.
