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See Beyond Numbers:
Transform Retail Traffic
into Real Insights

Milesight empowers every step of the shopper journey, helping retailers understand traffic,
optimize operations, and boost conversions across all retail spaces.

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Why Retail People Insights Matter?

Retail spaces often face blind spots in customer flow, behavior, and costs. A Retail People Counting solution turns these blind spots into actionable insights, helping retailers make smarter decisions, optimize operations, improve conversion rates, and achieve measurable business results.

Powered by a robust lineup of retail traffic counters, Milesight Retail Solution adapts to diverse retail environments, from compact boutiques to large shopping malls, both indoors and outdoors. Our devices provide comprehensive data, from traffic flow tracking to shopper attribute recognition, supporting data-driven decision making. Its easy integration and rapid deployment enable projects to go live quickly, accelerating the return on investment.

Follow the shopper journey and see how the solution helps you measure, understand, and optimize every step, from counting shoppers to uncovering insights that drive smarter retail management.

Turning Shopper Journey into Business Insight

01

Outside the Store

Unlock powerful insights into your storefront's performance with Milesight footfall traffic sensors. By capturing both indoor and outdoor traffic trends, you can evaluate your location's value and calculate true conversion rates. This real-world movement data empowers retailers to make smarter decisions on store locations, advertising placement, and marketing strategies.

people sensing in smart retail out the store

VS361 Storefront
Footfall Sensor

VS125 Outdoor

Data Metric You Would Get:
  • Footfall Traffic Trends
  • Heat Map of Public Areas in Malls
Actionable Insights:
  • Store Location Traffic Analysis
  • Optimize Ad Visibility and Impact
  • In-Store Conversion Rate Analysis
  • Evaluate Storefront Value for Rental Decisions
  • Assess Advertising Space Performance and Pricing

02

Entrance Analysis

Accurately track every customer entering and exiting your premises. Milesight VS Series is adaptable to various types of entrances, whether indoors or outdoors, and at any height. It consistently delivers reliable and industry-leading precise entrance traffic data, providing retailers with actionable insights.

people sensing in smart retail entrances

VS13x AI ToF People
Counting Sensor

VS125 Series AI Stereo
Vision People Counter

Data Metric You Would Get:
  • In/Out Customer Count
  • Shopper Understanding: Group, gender, adult/child
  • Staff Detection & Exclusion
Actionable Insights:
  • Foot Traffic Trends: Peak hours, daily/weekly flow patterns
  • Customer Demographics: Shopper composition by group, gender
  • Entry Rate: Outdoor traffic vs. store entries to assess store appeal
  • Conversion Opportunities: In-store traffic vs. actual purchase comparison

03

In-Store Insights

Gain a deeper understanding of shopper behavior and optimize store layout. Milesight VS Series tracks movement and dwell time across store zones, providing detailed insights into how customers interact with products and displays. Accurate in-store analytics enable retailers to enhance engagement, optimize product placement, and boost conversion rates.

people sensing in smart retail in store

VS121 Al Workplace
Occupancy Sensor

VS13x AI ToF People
Counting Sensor

VS125 Series AI Stereo
Vision People Counter

Data Metric You Would Get:
  • Shopper Understanding: Group, gender, adult vs. child
  • Customer Behavior: Regional people counting, dwell time, heat map, view detection, shopping cart detection
  • Staff Detection: Identify and exclude staff for accurate analytics
Actionable Insights:
  • Store Layout Optimization: Improve product placement and aisle design based on in-store heat map
  • Store Layout Optimization: Highlight popular zones and high-interest areas
  • Conversion Boosting: Turn high-dwell zones into sales opportunities
  • Staff Efficiency: Align staffing with customer flow

04

Checkout Monitoring

Monitor customer flow and behavior around checkout areas to enhance service efficiency and improve the overall shopping experience. Milesight VS Series provides accurate people counting and queue analysis, helping retailers optimize staffing and reduce waiting times.

people sensing in smart retail check out

VS13x AI ToF People
Counting Sensor

VS125 Series AI Stereo
Vision People Counter

Data Metric You Would Get:
  • Queue Length: Real-time customer count at checkout
  • Wait Time: Average time spent in line
  • Staff Detection & Exclusion
Actionable Insights:
  • Queue Management: Optimize checkout performance and resource use
  • Staff Efficiency: Align staffing with customer flow
  • Customer Experience Improvement: Prevent congestion and
    enhance satisfaction
  • Conversion Boosting: Evaluate how checkout flow influences
    sales conversion

Powerful Retail Traffic Counter Portfolio Behind Smart Retail Insights

people sensing in smart retail scene
A
B
C
D
E
F
G

A

VS125

Al Stereo Vision People Counter

  • Accuracy: Up to 99.8%
  • Technology: Al, RGB, Binocular Technology
  • Functionality: Bi-Directional/Regional People Counting, Dwell Time Detection
people sensing in smart retail vs125

D

VS126

Al Ultra High-Mount
People Counter

  • Super high mounting version supports
    mounting from 6~15 meters with wider coverage of up to 75 m2
people sensing in smart retail vs126

B

VS125-LW

Al Low-Mount & Wide-Area
People Counter

  • Special low-mount version support mounting from 1.9~3.5m with wider coverage of up to
     45 m2
people sensing in smart retail vs125 lw

E

VS13x

Al ToF People Counter

  • Accuracy: Up to 99.8%
  • Technology: Al, 2nd Generation ToF
  • Functionality: Bi-Directional/Regional People Counting, Dwell Time Detection
people sensing in smart retail vs13x

C

VS125-Outdoor

Al Stereo Vision People Counter

  • IP67 rated and light-resistant outdoor
    people counter supports mounting from
    1.9~6m with operation temperature
    from -30 to 65 °C
people sensing in smart retail vs125 outdoor

G

VS361 (Coming Soon)

Storefront Footfall Sensor

  • Capture outdoor foot traffic trends to evaluate
    storefront value and calculate conversion rates. Ideal for
    retailers to optimize location decisions, ad placement, and
    marketing strategies based on real-world movement data.
people sensing in smart retail vs361

F

VS121

Al Workplace Occupancy Sensor

  • Accuracy: Up to 95%
  • Technology: Al, RGB
  • Functionality: Bi-Directional/Regional People Counting, Occupancy Detection
people sensing in smart retail vs121
Compare Products Find Your Perfect Match

Maximizing Retail Potential: Features of Milesight People Counter

people sensing in smart retail products features

Multi-Device Stitching

Smooth fusion of multiple sensors through simple configuration extends the coverage of the target area.

Adults and Children Differentiation

Differentiate between adults and children by height and other indicators to improve data accuracy and granularity.

Dwell Time Detection

Tracking how long customers spend in specific areas to gauge customer satisfaction and engagement.

Group People
Counting

Group People Counting

Intelligently count grouped data to present valid consumption data.

Line Crossing People Counting

Count the number of people entering and exiting, and use the U-turn filtering to exclude redundant data from loitering individuals.

Gender
Recognition

Gender Recognition

It effectively recognizes tailgating and is suitable for use in environments where access control, such as card swiping or monitored entrance and exit, is required.

Staff Detection

Identify different categories of personnel using special markings, such as reflective strips or employee work lanyards.

Regional People
Counting

Regional People Counting

Capture the foot traffic in multiple customized areas to determine customer behaviors.

Shopping Cart Detection

Detect the number and fill level of shopping carts for retail analytics.

Heat Map

retail traffic counter feature heat map

Visually representing the flow of people, the length of stay, and their movement patterns. It provides valuable data on the distribution and intensity of passenger traffic.

Superior Highlights

Multi-Transmission

LoRaWAN®, Ethernet, Cellular, and Wi-Fi Halow transmission give easy access to different application requirements.

Advanced Technologies

Applying AI, ToF, and RGB to deliver accurate detection and provide more valuable insights.

Up to 99.8% Ultra-high
Accuracy

Increasing accuracy to 99.8% to satisfy application requirements.

GDPR Compliant

Fully GDPR compliant to guarantee complete privacy protection and secure, transparent data control.

Great Compatibility

Our appliances easily connect with
third-party platforms using open APls and MQTT/HTTP(s), making integration with existing systems simple for customers.

No Wiring, No Hassle

Our wireless people counter requires no wiring, reducing installation costs and protecting heritage buildings while ensuring hassle-free andlow-maintenance operation.

Smart Retail in Action: Real Success Stories

europe

Europe

spain

Spain

singapo

Singapore

austrilia

Australia

canada

Canada

Smart Retail Evolves with IoT and AI-Powered Differentiation

The Milesight Retail Store People Counter VS133 is deployed in over 700 retail stores across Europe, with more than 3,000 units installed. This solution is utilized in various industries, including clothing, retail, jewelry, cosmetics, and more. Leading retail brands like JOTT, Herno, and Hawkers use this technology to optimize operations and enhance performance.

Location:

Europe

Partner:

TC Group Solution

Devices Deployed:

VS133*3000+pcs

Case Download
maxresdefault
case1

Spanish Retailers Boost Efficiency and Marketing with Milesight

This project helped retail managers gain valuable, anonymous customer insights to improve operations and marketing effectiveness.

  • Better Customer Experience: Optimized store layouts and displays based on customer flow
  • High Operational Efficiency: Improved staff and stock planning to reduce costs and increase profits
  • Smarter Marketing: Tracked foot traffic to evaluate online and offline campaign performance

Location:

Bizkaia, Spain

Partner:

Monolitic, Nexmachina

Devices Deployed:

VS133*35pcs

spain case3
spain case2 Case Download

Bringing Improved Sanitation and Hygiene to 15 Heartland Mall Sites in Singapore

Case Download

Milesight's smart restroom solution helped JLL, a global leader in real estate services, transform restroom operations through IoT-enabled monitoring, ensuring cleaner environments, higher efficiency, and better user experiences.

Location:

Heartland Mall, Singapore

Partner:

UnaBiz

Devices Deployed:

VS350, GS301, UG65

singapore case1

Milesight Optimizes Mall Restroom Operations in Australia

Milesight People Counting Solution helped malls optimize restroom operations and satisfaction with real-time insights, demand-driven services, and automated dispatch.

  • Optimized Cleaning Schedules: Adjusted based on real usage to improve efficiency
  • Smarter Resource Allocation: Identified low-usage toilets for better maintenance decisions
  • Maximized Occupant Experience: Aligned services with needs to enhance hygiene and satisfaction

Location:

Australia

Partner:

DKTOB Pty Ltd

Devices Deployed:

VS350*150pcs, WS201*100pcs, UG65*10pcs, EM300-CL*20pcs, GS301*5pcs, EM400-UDL*1pcs, WS301*5pcs, VS330*5pcs

australia case2
australia case See How We Did It

Over 1,000 Milesight Devices Transform Traffic Insights Across
Canadian Malls

Milesight Ultra ToF People Counter VS135-P was chosen to power smart traffic insights across Canadian shopping malls, with over 1,000 units deployed. Starting with a pilot in 2024, the project expanded to multiple sites in 2025 and is set to cover 15 malls in total.

Location:

Canada

Partner:

A1 lnnovation

Devices Deployed:

VS135-P*1000+pcs

canada case new
canada case1

*Image for reference only

See How We Did It

Partner-Supported Analytics Platform Integration

Milesight people counters integrate seamlessly with third-party platforms through technology partners,
enabling data to flow directly into analytics and management platforms.

See All Technology Partners Become a Partner

Related Resources

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Milesight People Counting Solution

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Smart Occupancy Solution

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People Counting Technology in 2025:
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