Understand Store Location
Performance with
External Footfall Trends

Gain visibility into external traffic trends to validate store location
decisions and optimize operational efficiency.

Challenges

Uncertain whether the current store location truly has sufficient natural foot traffic.
Lack of objective traffic data to justify rent variance between locations.
Wasting labor costs during quiet hours and missing sales opportunities during peaks.
Difficult to understand whether low revenue comes from internal operations or low external traffic.
High risk in selecting the right location for new stores without comparable
traffic benchmarks.

Drive Smarter Store Location Strategy with Milesight-Powered Footfall Insights

retail store location insights solution

Milesight focuses on reliable external footfall trend data to understand pedestrian traffic levels and trends
across storefronts, retail public areas, and surrounding streets, enabling strategic planning beyond
in-store conversion metrics.

Broad Deployment Environments

IP-rated waterproof and sun-resistant design ensures reliable operation in harsh outdoor
conditions. Multiple detection technologies enable flexible installation heights.

AI Features Tailored for Retail Scenarios

Advanced AI capabilities support retail-focused applications such as gender recognition
and so on, enabling more refined footfall insights in real-world retail environments.

Scalable Portfolio for Every Need

A scalable product lineup, from entry-level to flagship models, delivers diverse insights,
enabling customers to choose the right option for real-world needs.

TRENDS INSIGHTS

VS361 Storefront Footfall Sensor

VS361 is an entry-level people counting sensor designed to monitor storefront
traffic trends. It provides retailers with actionable insights to understand footfall
patterns and support strategic decisions, making it ideal for tracking trends
across storefront areas.

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PRECISE COUNTING

VS125-Outdoor

Powered by AI and binocular stereo vision, VS125 Outdoor is the outdoor version
of the VS125 Series, inheriting its core strengths such as GDPR compliance and the
ability to capture valuable attributes, including staff identification, group counting,
and adults vs. children differentiation. Designed for semi-outdoor and outdoor
environments, from covered walkways and streets to scenic spots and major
events, VS125 Outdoor delivers consistent, reliable performance across
diverse settings.

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Benefits

Data-Driven Location Insights

Reveal the true value of each location with objective footfall data.

Smarter Site Selection

Support decisions for new stores, kiosks, and pop-ups.

Leasing Confidence

Strengthen leasing choices with concrete
footfall evidence.

Evaluate New Locations

Assess potential store sites with accuracy
and confidence.

Targeted Marketing ROI

Optimize campaigns by focusing on the right place at the right time.

Talk to Us About
Your Project

Tell us your requirements, and we'll recommend
the best-fit devices.

  • End User
  • Installer
  • Reseller
  • System Integrator
  • Distributor
  • Consultant
  • Managed Service Provider
  • Video Surveillance
  • Road Traffic
  • Parking
  • Smart Buildings
  • Smart Retail
  • Industrial Routers
  • Other IoT Solutions
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