VS361
Storefront Footfall Sensor

VS361 is an entry-level people counting sensor that measures storefront traffic trends. It helps retailers understand and optimize store conversion rates with minimal
installation effort.

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From Passing Traffic to Store Conversion

Wide Environmental Adaptability

With an IP65-rated enclosure, VS361 supports installation in various storefront environments, including semi-outdoor conditions. Its adjustable detection range of up to 9 m allows flexible deployment across different storefront layouts.

Complete Retail Insights

VS361 is designed to track passing traffic trends in retail settings. When combined with other Milesight People Counters, it helps link passing traffic visibility with walk-in data to support store conversion rate analysis.

High Cost-Performance

As an entry-level solution, VS361 is designed for easy adoption of passing traffic trend analysis. Its simple deployment and minimal setup requirements help retailers quickly experience the value of traffic insights.

Unlock Store Conversion Insights

By combining VS361 passing traffic trends with in-store counts, retailers can generate store conversion rate insights to drive smarter decisions.

Identify Conversion Opportunities

Understand which time periods or days have higher or lower conversion rates, helping optimize promotions and staffing.

Evaluate Marketing Effectiveness

Assess how campaigns, window displays, or events influence the percentage of passersby who enter the store.

Optimize Operations with Data

Leverage conversion rate trends to inform store layout, product placement, customer movement patterns, and merchandising decisions for better performance.

Inform Strategic Management

Use store-level conversion data to guide decisions on store performance evaluation, lease negotiations, and overall retail portfolio management.

Complete Retail Insights with A Comprehensive Solution

VS361 tracks passing traffic trends outside the store, providing visibility into potential customers. When combined with VS125 Series or VS13x in-store people counters,
retailers can calculate store conversion rates and gain a full picture of visitor behavior.

in store conversion rate solution topo
Explore Milesight Complete Retail Solutions

Driving Retail Success with Milesight

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TC Group Solutions

Retail Intelligence Solutions Provider

“The most important product that Milesight can provide for us is the VS series, which specializes in counting people in different scenarios.”

------- Alejandro Corón Moreno | R&D&I Engineer Manager

6000+

Sensors Deployed Across

1000+

European Retail Stores

TC Group Solutions trust Milesight VS135 Ultra ToF People Counter and VS133 AI ToF People Counting Sensor for real-time customer behavior insights, optimizing store layouts, managing queues, creating heat maps, and analyzing conversion rates to enhance sales and satisfaction.

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Partner with Milesight to Build Smarter Solutions

Milesight People Sensing Series integrates into multi-platform ecosystems in buildings and malls, enabling technology partners with seamless integration and solution partners with ready-to-deploy solutions to optimize resources, boost efficiency, and drive impact.

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Technology Integration

Seamlessly integrate Milesight sensors into your platforms, devices, and environments.

Faster integration across tech stacks
Lower engineering cost with ready APIs and suppport for HTTP, MQTT, BACnet
Flexible deployment
in any environment

Solution Enablement

Integrating Milesight sensors with analytics platforms enables businesses to
deliver greater value to retail clients.

Enable rapid deployment with seamless integration
Expand service offerings with advanced sensor products
Deliver tailored
end-to-end solutions to your clients

Partner Enablement

Pre-sales project
advice and consultancy

Expert technical
support and training

Go-to-Market resources
and co-marketing

Dedicated sales support
and management

Rapid response to market
needs and adaptation

People Sensing, Value Viewing

Milesight People Sensing solutions deliver precise foot traffic insights.
From single retail stores to large-scale buildings, we enable businesses to understand visitor flow,
optimize operations, and make data-driven decisions while ensuring privacy and efficiency.

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VS121

AI Workplace Occupancy Sensor

VS121

AI Workplace Occupancy Sensor

  • Accuracy: Up to 95%
  • Technology: Al, RGB
  • Functionality: Bi-Directional/Regional People Counting, Multi-Zone Occupancy Detection, Occupancy Detection
  • Application Scenario: Retail, Workplace, Airport
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VS125

AI Stereo Vision People Counter

VS125

AI Stereo Vision People Counter

  • Accuracy: Up to 99.8%
  • Technology: Al, RGB, Binocular Technology
  • Functionality: Bi-Directional/Regional People Counting, Dwell Time Detection
  • Application Scenario: Retails Store, Airport, Building, Supermarket
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VS13x

Al ToF People Counter

VS13x

Al ToF People Counter

  • Accuracy: Up to 99.8%
  • Technology: Al, 2nd Generation ToF
  • Functionality: Bi-Directional/Regional People Counting, Dwell Time Detection
  • Application Scenario: Application Scenario: Retail, Building, Airport, Supermarke
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VS350

Passage People Counter

VS350

Passage People Counter

  • Accuracy: Multiple People: ~80%
  • Technology: Dual PIR
  • Functionality: Bi-Directional People Counting
  • Application scenario: Retail, Workplace, Restroom
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VS351

Mini Al Thermopile People Counter

VS351

Mini Al Thermopile People Counter

  • Accuracy: Up to 90%
  • Technology: Radar, Thermopile
  • Functionality: Bi-Directional People Counting
  • Application scenario: Meeting Room
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VS360

IR Breakbeam People Counter

VS360

IR Breakbeam People Counter

  • Accuracy: Multiple People: ~80%
  • Technology: IR Breakbeam
  • Functionality: Bi-Directional People Counting
  • Application scenario: Open Space People Counting
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VS34x

Desk& Seat Occupancy Sensor

VS34x

Desk& Seat Occupancy Sensor

  • Accuracy: VS340-Up to 95%, VS341-Up to 98%
  • Technology: PIR, *Thermopile (VS341 Only)
  • Functionality: Desk & Seat Occupancy Detection
  • Application scenario: Workstation, Library
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VS373

Radar Fall Detection Sensor

VS373

Radar Fall Detection Sensor

  • Accuracy: Up to 99%
  • Technology: Millimeter Wave Radar
  • Functionality: Fall Detection
  • Application scenario: Nursing Home Room, Hospital Ward
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VS321

Wireless AI Occupancy Sensor

VS321

Wireless AI Occupancy Sensor

  • Accuracy: Up to 95%
  • Technology: AI, PIR, RGB
  • Functionality: Occupancy Detection
  • Application scenario: Open Workspace, Meeting Room
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VS370

Radar Human Presence Sensor

VS370

Radar Human Presence Sensor

  • Accuracy: Up to 99%
  • Technology: Millimeter Wave Radar, PIR
  • Functionality: Presence Detection
  • Application scenario: Meeting Room, Workplace

Specifications

Measurement
Sensor TechnologyDiffuse Reflective
Installation Height0.7 - 1.2 m
Adjustable Detection Distance (Unobstructed)1 - 9m (through the adjustment knob)
LightInfrared LED (940nm)
Digital Output
Output Type1 × NPN open-collector Output
Maximum Load1mA@5VDC
Connector3.5mm Terminal Block
Other Interfaces
Power Interface• 1 × RJ45 (PoE PD) for Power Supply Only
• 1 × 2-pin Terminal Block (VIN+GND)
LED Indicators1 × Infrared-triggered indicator
Physical Characteristics
Power Supply802.3af PoE or 12 - 60 V DC/ 1 mA
Power ConsumptionMax. 0.9W
Operating Temperature-20°C ~ 50°C
Relative Humidity0 - 95% (Non-condensing)
Ingress ProtectionIP65
Dimension73.5 × 80 × 36 mm (2.89 × 3.15 × 1.42 in)
Weight122 g
MaterialPolycarbonate (UL94 V2)
ColorBlack
InstallationWall Mounting
Approvals
RegulatoryCE, FCC
EnvironmentRoHS

Documents

VS361 Datasheet VS361 User Guide Payload Decoder

Get in Touch about
Your Next Project

  • System Integrator
  • End User
  • Consultant
  • Managed Service Provider
  • Reseller
  • Distributor
  • Solution Provider
  • Commercial Building / Office Building
  • Retail & Shopping Malls
  • Education & Healthcare
  • Hospitality & Entertainment
  • Transportation & Public Spaces
  • City & Government Projects
  • Others
  • Video Surveillance
  • Intelligent Traffic
  • IoT LoRaWAN® Series
  • 5G & Cellular Products
  • Environmental Sensing
  • Software & Platform
  • X Infinity
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